Resources
This section contains useful and relevant links.
It also stands as a sample portfolio relevant to 'copywriter-strategist'.
Sample of a sales funnel promoting an e-book - campaign requirements and execution with samples of using it as a lead magnet, landing pages, sales pages, e-mail sequences and e-comm purchase. (Google doc)
Sample of an e-book, detailing many marketing principles and techniques and how to develop a Marketing Action Plan - first six pages to view (PDF download)
Sample of an e-mail marketing campaign for a loyalty card company. This e-mail campaign had a Unique Open Rate of over 50% (Google doc)
Sample of blogs produced (or select Blog from this website menu)
Sample whitepaper - Developing a Business Continuity Plan (PDF download)
About Governance: Governance Risk Compliance - things you really should be paying attention to. Introducing the CRAGS Model (Compliance, Risk, Assurance, Governance, Strategy) (watch a video)
About Governance: Summary of the Genesis GRC Governance Framework (PDF download)