Dale
Optimise Your LinkedIn Profile
Is your LinkedIn profile optimised for getting traffic and getting clients? Or does it look like an old CV? What should it look like?...
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Dale
Jan 20, 202311 min read
6 Essential Strategies to double your profits in 2023
Today we are facing massive challenges, but also massive opportunities. You can double your profits this year - if you have a clear idea...
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Dale
Jan 13, 202313 min read
Sales Discovery Calls - Getting To 'Yes'
Handling Discovery Calls and the Importance of Mindset. Humans are complex. Communication is complex. How do you navigate a prospect's...
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Dale
Dec 16, 20221 min read
Marketing Strategy – how will 2023 be different?
We're at a point in the year, heading into Christmas, where many folk are winding down. Many have stopped for the season, taken a well...
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Dale
Nov 2, 202211 min read
5 things you can do to thrive in a recession
We are in tumultuous times. There is talk of recession, war, inflation, hardships all around. We're all doomed! Or are we? Here are 5...
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Dale
Sep 3, 20228 min read
The one thing that will make you a top marketer?
I heard a conversation the other day. It was about the question, “Is there one thing that would put you into the top 0.01% of marketers,...
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Dale
Jul 26, 20226 min read
Marketing Tips - How to convert cold leads
This is a summary of a video put out by Todd Brown. If you ever encounter anything from him, grab it. It will be useful. I have pulled...
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Dale
Jun 22, 20224 min read
Marketing Tips - 6 Steps to Getting Out of a Hole (and make some money fast)
This is a short term strategy to earn something now. It is not intended as a long term business strategy. It is particularly effective if...
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Dale
Apr 1, 202212 min read
Culture Rising - 20 trends of our current times
A few weeks ago, I saw this report from Facebook Business news. It is a report they have produced on cultural trends in 2022. There have...
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Dale
Jan 26, 20223 min read
Two critical KPIs: Customer Acquisition Cost & Life Time Value
As we know, a key to business success lies in getting customers. No customers – no business, no matter how great the product. When times...
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Dale
Dec 22, 20218 min read
Marketing strategy for 2022? How is yours?
As we approach the end of 2021, I think it is significant to pause and take stock. Look at what you are doing, why you are doing it and...
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Dale
Jul 27, 20214 min read
Strategy - critical to get right
I think strategy is critical for business. It underpins everything. It informs all decisions. It summarises what you are aiming at and...
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Dale
Oct 21, 20202 min read
How well do we handle risk?
It seems risk generally is not being handled as well as it could be. Coming out of research from McKinsey Global Board Survey, April 2015...
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